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From A to zinc, Americans love multivitamins.
People have lined up at drug stores nationwide since multivitamins first hit store shelves in the 1940s. And they haven’t stopped. Today, multivitamin supplements are more popular than ever, with people of all ages and backgrounds taking them to improve their health, energy levels, and more.
Multivitamins or mineral supplements make up 40% of all vitamin sales, according to Penn Medicine. Supplement companies found a rise in demand for vitamins, fuelling the market. In part because more physicians are prescribing multivitamins for children and during prenatal development when vitamins are essential.
And it’s not just Americans who are stocking up on wellness supplements. As per the report published by The Brainy Insights, the global vitamins market is expected to grow from USD 6.50 billion in 2020 to USD 10.52 billion by 2028.
In this article, we’ll discuss the basics of developing a multivitamin so you can decide if it’s right for your brand.
What Is A Multivitamin?
Multivitamins are a class of supplements that contain many vitamins and minerals. They can be found in pill, liquid, or powder form and are often used to fill nutritional gaps due to diet alone. They can help people get the nutrients needed to feel their best.
Is There Any Benefit to Multivitamins?
It depends on whom you ask. Many people think that multivitamins offer a magic solution to their daily nutrition needs and are often surprised to discover that they don’t live up to their expectations. But if you’re looking for a convenient way to get all the vitamins and minerals your body needs every day, then yes, multivitamins can be very beneficial.
Multivitamins aren’t a magic pill—they’re just one component of a well-rounded approach to nutrition. While a high-quality vitamin supplement may not help you lose weight or cure illness, it can help prevent vitamin deficiencies.
If nothing else, they give your body the nutrients it needs while reducing stress on your digestive system by providing them all at once instead of making you hunt down each one individually from different sources (like food).
As summed up by Take Care Of, “The key is to know what essential vitamins and nutrients to look out for, to carefully assess your diet, and to consider how your lifestyle and long-term health goals come into play.”
Interested in multivitamin supplement development? Here’s what you need to know.
Are Multivitamins A Profitable Supplement To Develop?
The surge in demand for functional and nutritionally enriched food products and rising cases of vitamin deficiencies are some of the factors fuelling the vitamin market, according to The Brainy Insights.
The most common dietary supplements used by all age groups are multivitamin supplements, vitamin D, and omega-3 fatty acid supplements.
Overall, multivitamins are straightforward to manufacture and can be sold at a lower price than other supplements, leading to higher profit margins.
Bottom line: Multivitamins will be profitable if you produce them well and sell them at a competitive price.
What Are Popular Ingredients In A Multivitamin?
According to nutritionists and reported by Healthline, there are seven ingredients consumers should look for in a multivitamin. In turn, customers want these ingredients the most.
These are the most popular ingredients in a multivitamin supplement because health professionals recommend these vitamins and minerals.
A multivitamin supplement that contains these ingredients is more likely to appeal to the mass market.
Vitamin D: Aids in calcium absorption calcium, which is essential for bone health.
Magnesium: Magnesium is an essential nutrient, meaning we must get it from food or supplements. Magnesium is best known for being vital to bone health and energy production.
Calcium: More than 40 percent of the U.S. population doesn’t get enough calcium in their diets, which can lead to bone and tooth problems.
Zinc: Zinc supports a healthy immune system, helps your body use carbohydrates, protein, and fat for energy, and aids in healing wounds.
Iron: Iron aids in energy production, helps the brain and is essential for healthy red blood cells.
Folate: Folate is best known for aiding fetal development and preventing congenital disabilities. But it can also help you grow your nails, fight depression, and combat inflammation.
Vitamin B-12: Vitamin B-12 helps keep nerve and blood cells healthy and makes DNA, the genetic material in all cells.
Multivitamin Supplement Development Consideration: Vegans—people who don’t eat meat, poultry, fish, or eggs—can become deficient in vitamin B-12 because most food sources are animal-based.
What Type Of Multivitamin Supplement Should I Develop?
Many types of supplements are available, including water-soluble, herbal, fat-soluble, and protein supplements.
You might see supplements labeled as “natural” or “all-natural,” which could mean they are extracted directly from food sources or are either 100 percent plant or animal-based (or not—as these claims are not regulated). However, the supplement is likely synthesized in a lab if you see chemical names.
To determine what vitamin supplements you’d like to develop, it’s best to understand your customer’s needs. Then, a supplement manufacturer company can assist you with choosing the right development steps for your brand.
How to Choose a Vitamin Manufacturer
Multivitamins are a great way to add value to your brand. However, choosing the right developer is the best way to ensure this happens.
The vitamin manufacturing industry is complex. Having a trusted partner ensures your drink tastes great, is functional, and is produced with top-quality ingredients. For example, some vitamin development companies will hand over a formula without telling you exactly what ingredients comprise your supplement, which means you won’t know the secret sauce in your product.
Knowing your proprietary vitamin formula gives you a better understanding of your product in the marketplace — a must for a competitive advantage. Make sure you choose a vitamin developer, like BevNutra Solutions, that gives you sole ownership of your custom blend.
Here are a few more topics a qualified beverage development partner should be able to navigate.
● Formulation & Process Questions.
● Ingredient Sourcing.
● Shelf Life Testing.
● Choosing Between Private Label Or White Label Custom Formulations.
Looking for a vitamin development partner who deeply understands these must-know insights? With two decades of industry experience, BevNutra Solutions brings product concepts to life by collaborating with you at every step. Book your complimentary multivitamin development consultation.
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